Take Advantage of Free Webmaster Tools
Major search engines typically offer free tools for webmasters. These tools help you understand how the search engine works with your page and you can also get a lot of useful information about the...
View ArticleProperly Promote Your Webpage
While you may not be ranked at the top of search engine results immediately, your site will still gradually gain visitors overtime. This will happen through various forms of promotions. The more...
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Use rel=“nofollow” for Links Where Needed
Using nofollow attributes is a way to tell search engines not to allow certain links on your page to influence your rankings in search engine results. To do this, you add rel=“nofollow” inside a...
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Effectively use robots.txt
“Robots.txt” files are used to specify whether or not search engines can access certain parts of your site in order to crawl and index the information. The file must be named “robots.txt” and placed...
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Optimize Image Usage
Images are meant to beautify your page, help break up blocks of text, and add visual explanations. Although this may seem simple and straightforward, there are actually ways to make the use images...
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Use Heading Tags Where Appropriate
Heading tags are text phrases that are larger than regular body copy on a page. I.e. In this case, the heading tag is ‘use heading tags where appropriate’. Proper use of this form of formatting adds...
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Write Enhanced Anchor Text
Anchor text is text that shows up as a link in content, meant for clicking. The link can be directed to a page on your site, or to a different site. The text should accurately tell the user and search...
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Take Advantage of the Description Meta Tag
Meta tags, although typically unseen by visitors directly on your site, are very useful in getting them there. Title tags are only a few keywords, but description meta tags can be anywhere from one...
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Create Accurate and Distinct Page Titles
For a user, a page title is the text that appears at the top of the browser window, which tells them what the topic of the page is. As a marketer or web developer, title tags have a much more...
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Introduction to Search Engine Optimization
Gone are the days where building a website is just about making it the flashiest. Now an essential aspect to consider when creating a website is Search Engine Optimization. Search engine...
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